Talent Acquisition, HR Recruitment Agency London

Talent Acquisition vs HR Recruitment – What’s the Difference?

The world of HR and recruitment is full of jargon. From applying acronyms to systems and processes, to using multiple terms to describe ultimately the same thing. If you don’t work within the industry, you’d be forgiven for scratching your head about what it all means. In this article we take a look at two terms ‘talent acquisition’ and ‘hr recruitment’ to break down exactly what we’re referring to when we use them.

Defining Talent Acquisition

Put simply, talent acquisition is a broad term that refers to finding the right candidates to staff a company. In a corporate environment, it sits under the HR umbrella and involves attracting, pipling, sourcing, assessing, hiring and onboarding employees. 

Defining HR Recruitment

HR recruitment refers to the practice of attracting and hiring HR professionals. It’s one of many subsets of the practice of recruitment and can be carried out internally or by a recruitment agency.

The Similarities and Differences Between Talent Acquisition and Recruitment

So how is talent acquisition different from recruitment? Whilst they are VERY similar, recruitment aims to address a company’s immediate headcount needs. For example filling an open job vacancy. Whereas the concept of talent acquisition is a little more ‘long game’ and tends to focus more broadly on making sure the right people are in the right roles at the right time. This is where talent acquisition can start to overlap talent management (but that’s a blog for another time!).

Both talent acquisition and recruitment share the same objective of finding the best people to work in a company. However recruitment is generally considered a tactic and talent acquisition more of a strategy.

Specialist Areas of Recruitment

In addition to HR recruitment, there are many other subsets that require unique skills to hire for specific roles. For instance tech recruitment, hospitality recruitment, finance recruitment, sales recruitment and legal recruitment, to name a few. Or you can have slightly broader recruitment specialisms, like corporate functions recruitment, blue-collar recruitment, high volume recruitment etc. 


Talent acquisition is a broad term that refers to the art of hiring the right talent for a business. There are many off-shoots of talent acquisition such as talent pipelining, employer branding, technology and recruitment. HR recruitment is simply the process of hiring professionals for HR specific roles. It therefore sits within the umbrella of talent acquisition but requires a unique skill-set to execute it effectively.

Frequently Asked Questions

Is HR Recruitment the same as Talent Acquisition?

No, HR Recruitment and Talent Acquisition are different. While they both aim to fill vacancies, HR Recruitment is more reactive and short-term, while Talent Acquisition is strategic and long-term.

When should a company use Talent Acquisition instead of HR Recruitment?

A company should consider Talent Acquisition when it’s looking to fill positions that significantly impact the business’s long-term growth, or when it anticipates future hiring needs.

How does technology impact Talent Acquisition and HR Recruitment?

Technology plays a significant role in Talent Acquisition. Advanced tools are used to track applicants, build relationships with candidates, and forecast future hiring needs. In HR Recruitment, technology can be used, but it’s not as heavily relied upon.

Can a company use both Talent Acquisition and HR Recruitment?

Yes, many companies use a combination of both strategies to meet their immediate and long-term hiring needs.

How do Talent Acquisition and HR Recruitment impact the business?

Both processes significantly impact the business by ensuring the right talent is in place to drive the company’s growth and success. However, Talent Acquisition can have a more profound long-term impact due to its strategic nature.

Why Choose PEEQ HR Recruitment Agency?

The average fill rate amongst HR Recruitment Agencies is 46%, but at PEEQ our average fill rate sits above 90%, So you are twice as likely to make a hire if you choose PEEQ.

This is due to two reasons:

Firstly, we only partner with our clients on an exclusive basis, so we ‘own the responsibility’

Secondly, we don’t employ recruiters. Instead, we work with trusted and proven freelance HR recruiters, to hire for our clients.

We give them the tools and infrastructure to be successful, and the rest is down to their magic and experience. Our Associates are not employed by us and only get paid for making a successful hire.

This makes them incredibly tenacious and committed to finding the best talent, which is why our fill rate sits above 90%, compared to the industry average of 46%.

More reasons to work with PEEQ

Psychometric insight reports

Obtain a unique insight into your candidates’ Cultural Fit, Strengths, Decision Making and Resilience through our accredited assessments.

Post-hire executive coaching

Set your hire up for success with a tailored coaching programme that helps them achieve their full potential personally and professionally.

Up to 6 Month Placement Guarantees

Confidently make your hire under our 2, 3 or 6 Month Placement Guarantee; safe in the knowledge that we’ll offer you a free replacement if they leave within our pre-agreed time period.

BeTalent Accredited Approach

We are proud to offer the BeTalent Accredited approach that enables us to deliver scientific candidate assessment, in accordance with the British Psychological Society standards.

This solution is for you if you want:

  • An objective way to determine who is the best fit for your role
  • A comprehensive understanding into your new hire before they start
  • Peace of mind that you’ve made the right hiring decision.

Get in Touch with PEEQ HR Recruitment

We are here to help you. If you have any questions, queries or would like to discuss a potential hire, a job application, or require clarification on anything detailed on our website, then we would love to hear from you.

Please feel free to call, email or complete the form provided and we will assist you.

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