How can technology be used to engage passive candidates?
Engaging passive candidates through technology is a strategic approach that modern organisations are adopting. Here are several ways technology can be utilised to this end:
- Artificial Intelligence (AI) and Machine Learning (ML): AI and ML can be used to identify passive candidates by analysing their online professional profiles and other digital footprints. These technologies can help identify individuals who have the skills and experience aligned with your organisation’s needs, and even predict their openness to new opportunities.
- Applicant Tracking Systems (ATS): An ATS can store and analyse large amounts of data, helping recruiters identify past applicants who may now be passive candidates. These systems can also automate the communication process, allowing recruiters to regularly touch base with these candidates and keep them engaged.
- LinkedIn and Other Professional Social Networks: Tools like LinkedIn offer powerful search and connection functions that can help you find and connect with passive candidates. These platforms also enable recruiters to share updates about their company, promote their brand, and indirectly engage passive candidates by offering valuable content.
- Social Media: Beyond professional networking sites, other social media platforms like Twitter, Facebook, and Instagram can be used to reach out to passive candidates. Engaging, shareable content can raise awareness of your brand and potentially pique the interest of passive candidates.
- Recruitment Marketing Platforms: These tools help you create attractive employer branding and distribute it across multiple channels. A strong employer brand is key in piquing the interest of passive candidates and making them consider potential opportunities in your organisation.
- Job Aggregator Websites: Websites that aggregate job postings from multiple sources can help you reach a wider audience, including passive candidates who might not be actively looking but may come across your job postings.
- Email Marketing Tools: Regular newsletters and personalised emails can be an effective way to keep your organisation at the forefront of a passive candidate’s mind. Email marketing tools can automate this process, allowing you to send targeted, relevant content to potential candidates.
- Webinars and Virtual Events: Inviting passive candidates to webinars or virtual events can help them get to know your company better and see the value in potentially working with you in the future.
Remember, while technology can play a crucial role in engaging passive candidates, a personal and human-centric approach still remains a key part of the recruitment process. Combining the power of technology with a personal touch can result in a more successful recruitment strategy.
For more information and insights about passive candidates you can read: Engaging Passive Candidates – A New Horizon in HR Recruitment
About PEEQ HR Recruitment Agency
PEEQ is a specialist HR Recruitment Agency based in London. We partner with CEOs and business leaders to recruit high calibre HR professionals aligned to their purpose, who take ownership of employee wellbeing and enable our clients to achieve their business goals.
Why Choose PEEQ HR Recruitment Agency?
The average fill rate amongst HR Recruitment Agencies is 46%, but at PEEQ our average fill rate sits above 90%, So you are twice as likely to make a hire if you choose PEEQ.
This is due to two reasons:
Firstly, we only partner with our clients on an exclusive basis, so we ‘own the responsibility’
Secondly, we don’t employ recruiters. Instead, we work with trusted and proven freelance HR recruiters, to hire for our clients.
We give them the tools and infrastructure to be successful, and the rest is down to their magic and experience. Our Associates are not employed by us and only get paid for making a successful hire.
This makes them incredibly tenacious and committed to finding the best talent, which is why our fill rate sits above 90%, compared to the industry average of 46%.
More reasons to work with PEEQ
Psychometric insight reports
Obtain a unique insight into your candidates’ Cultural Fit, Strengths, Decision Making and Resilience through our accredited assessments.
Post-hire executive coaching
Set your hire up for success with a tailored coaching programme that helps them achieve their full potential personally and professionally.
Up to 6 Month Placement Guarantees
Confidently make your hire under our 2, 3 or 6 Month Placement Guarantee; safe in the knowledge that we’ll offer you a free replacement if they leave within our pre-agreed time period.
BeTalent Accredited Approach
We are proud to offer the BeTalent Accredited approach that enables us to deliver scientific candidate assessment, in accordance with the British Psychological Society standards.
This solution is for you if you want:
- An objective way to determine who is the best fit for your role
- A comprehensive understanding into your new hire before they start
- Peace of mind that you’ve made the right hiring decision
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