Engaging passive candidates through technology is a strategic approach that modern organisations are adopting. Here are several ways technology can be utilised to this end:

1. Artificial Intelligence (AI) and Machine Learning (ML): AI and ML can be used to identify passive candidates by analysing their online professional profiles and other digital footprints. These technologies can help identify individuals who have the skills and experience aligned with your organisation’s needs, and even predict their openness to new opportunities.
2. Applicant Tracking Systems (ATS): An ATS can store and analyse large amounts of data, helping recruiters identify past applicants who may now be passive candidates. These systems can also automate the communication process, allowing recruiters to regularly touch base with these candidates and keep them engaged.
3. LinkedIn and Other Professional Social Networks: Tools like LinkedIn offer powerful search and connection functions that can help you find and connect with passive candidates. These platforms also enable recruiters to share updates about their company, promote their brand, and indirectly engage passive candidates by offering valuable content.
4. Social Media: Beyond professional networking sites, other social media platforms like Twitter, Facebook, and Instagram can be used to reach out to passive candidates. Engaging, shareable content can raise awareness of your brand and potentially pique the interest of passive candidates.
5. Recruitment Marketing Platforms: These tools help you create attractive employer branding and distribute it across multiple channels. A strong employer brand is key in piquing the interest of passive candidates and making them consider potential opportunities in your organisation.
6. Job Aggregator Websites: Websites that aggregate job postings from multiple sources can help you reach a wider audience, including passive candidates who might not be actively looking but may come across your job postings.
7. Email Marketing Tools: Regular newsletters and personalised emails can be an effective way to keep your organisation at the forefront of a passive candidate’s mind. Email marketing tools can automate this process, allowing you to send targeted, relevant content to potential candidates.
8. Webinars and Virtual Events: Inviting passive candidates to webinars or virtual events can help them get to know your company better and see the value in potentially working with you in the future.

Remember, while technology can play a crucial role in engaging passive candidates, a personal and human-centric approach still remains a key part of the recruitment process. Combining the power of technology with a personal touch can result in a more successful recruitment strategy.